` Ads campaign

There's two main stores that Ive found which is Sports Chek and Roots. I'll be focusing on their latest ads that will sells the product or either giving their meaning about why sports wear is so important in this world.

However, for Sports Chek it's shown as pride and courage along with the #whatittakes gives a good moods for people to feels proud for Canada since it's based on the Olympic.

As been said, I've found an Roots commercial where it's basically not just selling the cloth wears but it's about having fun and enjoying the wonderful times during  the winter break, being cozy and warm with your friends or  your lovers.